Prime members newly activating AmazonSmile in their app: There’s even more to gain for UK charities this year: AmazonSmile will also donate 5% of the net purchase price – 10X the regular rate – on the first qualifying AmazonSmile purchase on Prime Day, for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June. Prime members will generate a donation of 1% of the net purchase price to their chosen charity, each time they shop a deal with AmazonSmile. All Prime members shopping with AmazonSmile: AmazonSmile will double its donation rate throughout the entire 48 hour Prime Day event on all eligible purchases made by Prime Members shopping through AmazonSmile in their Amazon app on the web.Whether new to AmazonSmile, or an existing user, all Prime members can benefit from increased donations as they shop this Prime Day. Let your supporters know that your organization has signed up with AmazonSmile and nudge them to use it when shopping at Amazon.THIS Prime Day (21st-22nd June), Amazon Prime Members will not only be able to shop epic deals from all categories, but they’ll also have the option to do some good as they spend, simply by shopping via AmazonSmile. Although AmazonSmile does perform some marketing for its program, it is essential that your nonprofit also market it. Need to advertise: You will need to advertise AmazonSmile on your website and social channels to make it worthwhile.In other words, your organization will not be able to add that donor to your database or send a thank you. This eliminates a huge source of information that could make it easier for nonprofits to access new opportunities for donations. You cannot access any personal data about your donors: Charities are unable to access donor data through AmazonSmile.Fundraisers might worry that their previously engaged donors will not donate directly to their favorite causes. By feeling like they have already "contributed" through their purchase, your supporters may think they don't have to do anything else to support you. Can dampen consumer giving habits: Some nonprofit experts speculate that using AmazonSmile will dampen consumers' personal (and much more substantial) giving habits, meaning.Only the site's ease of use and massive audience counteract this drawback. The donations are small: For many charities, AmazonSmile's 0.5% of eligible purchases may seem negligible.The AmazonSmile platform has millions of users a month, making it one of the largest platforms for nonprofits to access passively. It also remembers each consumer's chosen charity, automatically collecting donations as the consumer shops. AmazonSmile offers passive, long-term donations: AmazonSmile offers donations based on already engaged consumers.If your supporters are already on Amazon, why not register so you can receive any donations that come along? Most of your supporters shop on Amazon: Even for small charities, this fact is persuasive.AmazonSmile for some charities is an easy way to bring in more funds. After that, it takes precious little to keep it going. It's easy to set up: As long as you are a 501(c)(3) charity, it's easy to get set up for AmazonSmile.Even CharityNavigator, the charity watchdog, approves of AmazonSmile, pointing out that some charities have reaped millions from the program. Some charities bring in quite a lot of money in this way. It can be lucrative for the right organizations: For large organizations with millions of supporters, AmazonSmile donations can add up even though individually they are small.
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